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an “unusual investment combination in software”: high margins and good growth. This “Experience” cloud lets its subscribers, among other things, track how online buyers behave and how they might best be guided to making a purchase.Īdobe’s three clouds, operating model and management style help explain why it offers. Adobe has mastered this both internally and by developing a 3rd cloud, which allows other firms to optimise their digital offerings. “data-driven operating model” (ddom), jargon for using data generated by its digital services to improve them and develop new ones in a perpetual feedback loop. 'Adobe’s transformation would not be half as successful, however, without other innovations. The complete photo service made for photographers.

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